Marketing Services
Accuity has the data, solutions and ingenuity to help you effectively achieve all of your marketing goals. We offer intelligent solutions designed to help your company find new leads, strengthen your brand, and increase your visibility within the financial services market.
Generate New Leads
Our Lead Development tools are unparalleled and provide direct links to your ideal target audience. Accuity’s Databank is a comprehensive file that puts the most detailed information on the global financial community at your fingertips. Databank includes both mailing and e-mail addresses, is updated quarterly and is the only tool you need for dynamic prospecting. To conduct searches based on financial strength, applied investment instruments or collective investment funds, Accuity offers the Trust Banking Datafile.
Consider us your secret weapon to highly targeted direct mail, sales and market research campaigns. All of Accuity’s solutions contain indispensable worldwide financial industry contact information that can be used for precise targeting within all your direct marketing campaigns.
Strengthen Your Brand
Accuity’s Custom Solutions provide direction for developing marketing strategies to implement customized campaigns within set timeframes and budgets. Our Custom Solutions include high-quality, cost-effective payment information directories enhanced with your company’s logo. Accuity can also design and produce a privately-branded CD-ROM, print directory or our online look-up tool The Global Banking Resource (TGBR), complete with your unique logo and brand identity. This will position your company as payments data experts.
Our Private Label program allows you to create the ideal solution for your customers. From cleansing bank master data or payment information files to a scrub of vendor and customer files against sanctions or PEP lists - Accuity offers a wide range of solutions to ensure you can provide your customers the highest quality data offerings.
Increase Your Company's Visibility
Accuity’s Advertising solutions allow your ads to be viewed by an interested, action-oriented, decision-making audience. By advertising in Accuity products you have the advantage of ongoing exposure to a targeted audience at a very attractive price. Accuity’s Credit Union Directory is published twice a year in partnership with the Credit Union National Association (CUNA) and is just one of several Reference Directories in which we offer advertising opportunities. This is a cost-effective method to market your products and services with your well-placed advertisement. Other advertising options include The Global Banking ResourceTM (TGBR) and Accuity’s Viewpoint. Thousands of financial industry professionals consult our online tools and print directories every day – your company’s name can be seen by them all.
Generate Leads
Accuity’s diverse Lead Development solutions seamlessly fit your integrated marketing needs and help you connect with your ideal prospects. Companies targeting financial institutions use our information to:
- Understand and profile the marketplace
- Reach key decision makers
- Identify the most efficient ways to communicate their messages
- Meet and ultimately exceed sales and revenue goals
Leverage the Accuity Advantage
As the Official Registrar of ABA Routing Numbers, Accuity has its finger on the pulse of the financial industry. We know about mergers and acquisitions, leadership changes, openings and more as soon as they happen. Having access to this information will give you an advantage over your competition.
From targeted mailing and e-mail lists to market research campaigns, Accuity’s Lead Development solutions can increase your reach and visibility to this key audience, giving your sales and marketing efforts a boost.
Databank —This comprehensive file is updated quarterly and contains the most detailed information available to assist marketers and sales executives in evaluating and establishing relationships with professionals in the financial services industry. Whether your data request is based on institution size, type, operation or geographic location, Databank is the solution you need.
Trust Banking Datafile—This user-friendly file is filled with indispensable information to boost your marketing efforts, internal analysis and many other operations. You’ll be able to research nearly every U.S bank and trust company and find key decision makers.
Advertising
Accuity products and services are essential to the banking and financial services industries and a perfect opportunity for advertising. With our broad range of print and online advertising options your message can be seen, read and re-read by an interested, action-oriented decision-makers.
Exposure + Frequency = Results
Our expertise is sought by thousands of your potential customers every day. Key executives at financial institutions and corporations worldwide consult The Global Banking Resource (TGBR) and Accuity Reference Directories for current addresses, phone numbers, contacts and financial data. For a more direct approach we offer graphic, text and sponsorship positions in Accuity’s Viewpoint, our weekly op-ed e-mail. Here, your message will reach nearly 20,000 readers.
Align with the Authoritative Expert
When you advertise with Accuity, you are aligning yourself with the values we hold as essential in everything we do and every product we offer—Accuracy and Quality—the two components that help derive our name.
As the Official Registrar of ABA Routing Numbers, Accuity has its finger on the pulse of the financial industry. We know about mergers and acquisitions, leadership changes, openings and more as soon as they happen. No other print or online directories provide such essential, up-to-date, accurate information on financial institutions worldwide.
Accuity produces the only complete source of quality information on the financial services market including banks, bank holding companies, credit unions and savings and loan institutions worldwide. We invite you to share in this high profile and excellent reputation as an advertiser.